P R O J E C T S

NASCAR FANATICS

When I first moved to Atlanta, I attended the Nascar Sprint Cup Series stock car race at Atlanta Motor Speedway. With my interest in everyday Americana, I wanted to experience the culture of Nascar in the South.

I approached this assignment from a stylized, documentary viewpoint to make images focused on the authenticity of the moment. The drunken, exuberant, barbecued zaniness I encountered and photographed away from the racing was a new experience for me. There was so much action in the infield that the race barely caught my attention.

Welcome to the South!

Four NASCAR fans on top of a white trailer, pointing, by commercial lifestyle photographer, Scott Areman.
A couple -- two NASCAR fans -- with tattoos and wearing sunglasses, in front of merch booths and tents. For brand narrative.
A small white poodle on a pink leash behind the leash-holder's legs on a sidewalk. By motorsports photographer Atlanta.
NASCAR fans mill around in front of a Go Daddy truck with a picture of Danica Patrick on it, for brand storytelling.
A NASCAR fan in a blue tanktop on his phone with a fist up and muscles flexed, smiling. By editorial photographer Atlanta.
A shirtless NASCAR fan wearing a straw hat and sunglasses with a beer in his hand with trucks and RVs in the background. By Atlanta editorial photographer Scott Areman.
Two NASCAR fans in ball caps and sunglasses smiling, one holding up peace fingers, with other fans and an RV in the background.
Four people hanging out under the awning of an RV with burgers on the grill, at a NASCAR event. For visual storytelling.
Two NASCAR fans with graying beards sitting in lawn chairs in front of an RV with a table of snacks and condiments behind them.
The scoring pylon at Atlanta Motor Speedway with the stands, partly filled, in the background. For brand narrative.
Two NASCAR fans -- a man and a woman. He is shirtless and holding a beer. She wears a black bikini top and holds a water bottle.
A woman's back -- short, blonde hair and tattoo of eyes with gothic writing above. A shirtless man and a merch tent in the background.
NASCAR fan next to an RV and table of food with life-sized cutouts of two NASCAR drivers. For visual storytelling by Scott Areman.
Smiling man in red sunglasses and a blue t-shirt that matches the blue NASCAR car behind him. For brand narrative photography.
Blue-cabbed semi trucks lined up in front of Atlanta Motor Speedway stands and scoring pylon. By editorial photographer Atlanta.
Long, tan RV on grass at Atlanta Motor Speedway on a sunny day. By motorsports photographer Atlanta.
Man in a Forrest Gump running costume - yellow smiley shirt, long hair and beard - at Atlanta Motor Speedway.
Three people on top of an RV with lawn chairs at Atlanta Motor Speedway, looking the same direction. For visual storytelling.
Spectators crowded on a platform atop a bus with the scoring pylon and Atlanta Motor Speedway in the background.
Four NASCAR fans smiling and drinking beer in the twilight hours. For brand communications by Photographer Scott Areman.
NASCAR fan sitting on the roof of a pickup truck, wearing a US flag jumpsuit, looking pensive, with the moon overhead.
Atlanta Motor Speedway at dusk. Cars in the foreground, the stands and lights in the background.
Top of a vehicle with "War Wagon" on top in US flag letters. A US flag is mounted over it. Taken at night by commercial lifestyle photographer.